Who is a Directly Impacted Stakeholder?
Directly impacted stakeholders are critical to a successful project and building a successful community. Basically, this is a way to create a niche or group of people who require different...
Communication. Creative.
Beckon is an Australian based communication consultancy and creative studio.
At the heart of our solutions is the intersection of creativity and strategy, with human centred language, story, imagery and emotion. We specialise and understand change and how to build communities, brands, work with stakeholders and customers - so you can get your project done, or solve your big problem.
We particularly enjoy working on projects that matter and with people who care.
Explore Communication Insights
View all-
-
Why you need to own your content and use a mobile friendly website platform with shopping capability
Many organisations and businesses still rely on traditional developers to change and update their website content. Lots of websites are not mobile responsive, and do not allow for online shopping. ...
-
Why Data Projects Need Communication and Change Plans
We have worked across numerous data projects in Beckon. What this means is we have worked closely with project teams and development teams who are transforming an organisation from something...
Place: Melbourne laneway on the way to the office.
Project: Strategic Engagement and Communication for VicRoads
Beckon lead a national project in transport, roads and data. We worked with lots of good people from around Australia.
Major deliverables: Strategic communication and engagement strategies, business cases, workshops and stakeholder engagement .
Place: Working in Sydney to meet stakeholders, view of the harbour.
Project: National stakeholder engagement project. We needed to meet one-on-one with stakeholders in Sydney to understand their operations and needs. This long term project was nearly 2 years and we worked closely with our national stakeholders forming governance stakeholder groups, project increment deliverables and in person workshops.
Place: Aerial plane view of the stunning tropics, on the way to Far North Queensland.
Project (s): We have created communication strategy and rolled out stakeholder engagement for large and small communities. We can help you build a community of impacted stakeholders, and shape your project outcomes.
Clients in regions: Transport and Main Roads, Australian government, National Heavy Vehicle Regulator, Queensland Tourism
Communication. Engagement. Change.
Place: Parliament House, Canberra
Project: We lead several national engagement workshops in Parliament House with Australian states and territory stakeholders.
The reason our projects are successful, is we take the time to work with the impacted stakeholders and use the International Association of Public Participation (IAP2) model of engagement, blended with PROSCI change methodologies.
Do you have a large project that requires working with stakeholders on complex matters? Are your stakeholders geographically dispersed? If you need to get agreement on a project outcome, our approach might help you.
Communication: Writing Business Cases.
Place: On the way to the airport, in the back seat of a taxi in Melbourne after a big week of work.
Project: VicRoads. Writing a business case for funding new technology.
Do you need a business case written for funding? Contact us to see how we can help you.
Creative.
What is your goal and purpose? What outcome are you seeking? What problem are you solving? What is your niche? Who is your customer? Who is impacted by your change? What language do they use and who are they?
These are some of the questions we ask before we start creating.
We love blending creativity and strategy. The thing is boring communication does not connect people to become a part of your community. Desire is formed when people identify and connect with your words, language, imagery and style.
The creative process is part of our strategic communication work.
If you come to us for a website, we will be creating that in the studio, and also use strategic communication. The thing is you can not communicate well unless you connect. Both require a creative intersection.
We are partners with Shopify, Mailchimp and use platforms such as Engagement HQ (Bang the Table) to build digital connections and communities in addition to social media.
Do you need a new mobile friendly website that means you can sell your products and services online? Do you need to communicate to your customers to improve community and value?
Our Services.
Contact Us-
Strategic Communication Plans
We specialise in strategic communication and engagement. We create strategic communication and engagement plans and campaigns. We make ideas and projects comes to life and help craft your story.
Photo Story: Working in Sydney. Aerial view of the harbour.
-
Creating Websites, Social and Email Campaigns
The digital is where the communication and creative intersects. For nearly 7 years, Beckon has helped to create digital places for employees, stakeholders, and customers to learn, engage and shop. We create websites on Shopify or Engagement HQ using beautiful content and writing that is linked to your strategy and connects people.
Photo story: Taking a selfie in Melbourne for Instagram.
-
Creating Brands with Art
Our creative studio creates branding, personas, identities, bespoke art, collaboration on art and identity, visual, design.
Photo story: Exhibiting at a design trade show in Sydney for one of our brands.
